Location: Kingston Tasmania
Client: Kingborough Council
Dimensions: A4 - A5 - A2
Materials: 300gsm Full Colour Posters
In 2013 as part of an urban youth program we were commissioned by the Kingborough Council to develop an outdoor poster campaign. The brief was to educate both the youth and the wider public of issues related to tagging and graffiti. We developed a series of concepts over the course of a six month period that were posted around Kingborough and used to promote the program that sought to reduce the amount offenders in the local area.
It was important to us as designers to develop a poster campaign that spoke directly with those members of the community who were partaking in grafitti and street art practices. The poster campaign visually illustrated the absurdity of vanadlism and attempted to visually illustrate the distinct difference between art and vanadlism. In this case we chose to visually violate greek sculptures that serve as perfect examples of what high art is juxtaposed with tagging and grafitti that made for a visually arresting poster inage and perfectly conveyed the message we intend to deliver.
We also designed a sset of additional posters that accompanied the campaign over the course of six months to further educate the community regarding the difference between grafitti and street art.